News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Designing Small Spaces with Big Functionality
“Bigger isn’t always better” is a philosophy more homeowners are embracing when it comes to their living spaces. Higher home prices are driving buyers to select smaller dwellings, and…
Read MoreThe Latest Housing Trends – a Pre-PCBC 2019 KBTribeChat Co-Hosted by Whirlpool Corporation and PCBC
Whirlpool Corp. at PCBC 2018. With #PCBC2019 less than a week away, it’s an ideal time to discuss the latest and most innovative trends in homebuilding and design!…
Read More3 Specialized Kitchen Ideas
Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…
Read MoreOutdoor Home Trends to Watch
Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…
Read More2018 Corporate Sustainability Report Highlights Significantly Reduced Emissions, Improved Product Efficiency
Sustainable homes and “green” features are in demand and rapidly becoming the new norm. In fact, more than half of consumers rank green and energy efficiency as top requirements…
Read MoreDesigning the Sunset Bronze Finish for Whirlpool Brand
Transcript Jessica McConnell Global Sr. Manager Color Finish and Material Design Studio The kitchen is beginning to change and we’re starting to see a shift in design. Families…
Read MoreBuilding a Sustainable Future: Whirlpool Corporation Hosts Earth Day-themed KBTribeChat
Whirlpool Corporation is inviting kitchen and bath professionals to a special Earth Day-themed #KBTribeChat about sustainability in our industry. With the growing demand for greater sustainability from consumers, it’s…
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“Super Kitchen” Environment
Transcript Jason Tippetts Global Brands Design Manager Whirlpool Corporation “One of the approaches we’ve taken to try and understand the home better – especially in this ‘super kitchen’ environment…
Read MoreBehind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell
With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…
Read MoreBehind-the-Scenes of Whirlpool’s Color Development: Q&A with Jessica McConnell
With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA