A Look Inside the Whirlpool Corporation Portfolio of Brands

Homes have seen every possible trend over the years, from shag carpeting and ornate wallpaper to neutral color palettes and sleek, stainless steel appliances. It’s no surprise those preferences will continue to evolve, along with the lives of home buyers. One minute, they’re newlyweds searching for their first home, and the next they’re running around packing lunches while simultaneously loading the dishwasher.

We know it’s your job to provide appliances that fit the ever-changing needs and wants of buyers, which is why we developed a portfolio of brands that grows along with homeowners – no matter how their preferences or lifestyles may shift.

Our brands -- Amana®, Whirlpool®, Maytag®, KitchenAid® and JennAir® -- have become trusted household names that live under the Whirlpool Corporation umbrella. Using in-depth consumer insights and more than 107 years of experience in the appliance industry, Whirlpool Corporation strategically crafted these brands to meet the needs of your customers, whether they’re looking for luxury, high-end design or simple appliances that make their everyday lives easier.

Here’s a look at what each unique brand offers and what you can provide your customers when collaborating with Whirlpool Corporation:


Amana®: Budget-Friendly, Simple, Hassle-Free

This value-driven brand perfectly suits homeowners working within a tight budget, such as entry-level buyers who are often seeking simple and practical appliances. With Amana brand, you can be confident you’re giving your customers affordable products that don’t skimp on performance or quality. Amana® takes appliances back to basics by stripping away the bells and whistles, leaving them extremely easy to use.


Whirlpool®: Efficient, Innovative, Family-Focused

Whirlpool®, the flagship brand of Whirlpool Corporation, is perfect for your family-oriented customers in need of appliances that will make household tasks simple. The brand has thoughtfully balanced the latest technology with features that exceed expectations and help homeowners better care for their family. Whether it’s a washer and dryer in one appliance that helps you do laundry in fewer steps, a range that learns and adapts to the way you cook or a dishwasher with space to fit all of the day’s dishes, Whirlpool® appliances are made to give chores all the care and attention they require.


Maytag®: Reliable, Powerful, Tough

Grass stains, grease and dirt don’t stand a chance with Maytag brand’s dependable range of appliances. This reliable brand is great for homeowners that need kitchen and laundry appliances that work as hard as they do for their families. Grimy hands are no match for fingerprint resistant stainless steel, while Maytag® dishwashers tackle baked-on food with the most powerful motor on the market. A 10-year limited parts warranty provides peace of mind that if something does go wrong, your customers can rely on Maytag®.


KitchenAid®: Iconic, Culinary-Centered, High-Performing

Customers passionate about culinary creations and perfect pastries need kitchen appliances that are as beautiful and thoughtfully designed as the treats coming out of their ovens. From stand mixers and blenders to smart wall ovens and commercial-style ranges, this brand of appliances has everything a home chef needs. KitchenAid® appliances not only help create and deliver exceptional results, they act as the perfect centerpiece for entertaining, matching any style kitchen one could dream up.


JennAir®: Luxury, Dynamic, Connected

JennAir® appliances are proof that beauty doesn’t just come in the form of home decor. This brand reinvents standard appliances, turning refrigerators, ovens, cooktops and more into statement pieces that are as high performing as they are luxurious. Built-in-refrigerators integrate seamlessly into cabinetry while double wall ovens set the scene for an evening of entertaining. Custom homes and modern remodels call for the refinement, style and performance that all JennAir® appliances offer.


For specific questions related to the Whirlpool Corporation portfolio of brands or to get in touch with a Whirlpool Corporation sales representative, contact us today.


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