Design Trends in Today’s Market

Whirlpool Corporation shares consumer-focused design insights with builders.

Whirlpool App with Smart Kitchen Suite

In today’s market, homeowner preferences change quickly. Formerly popular upgrades, like stainless steel appliances or granite countertops, are now seen as standard issue. As Millennials begin to dominate the home buying market, their desire for personalization will influence others to do the same, creating a catalyst for change in the industry.

Builders should pay attention to evolving design trends, including new colors and finishes in kitchens and the necessity of harmony within the home. The Global Design team at Whirlpool Corporation identifies these trends and helps builders adjust to changing homeowner needs.

Today’s consumer wants an open kitchen that reflects a modern, simple lifestyle. Colors such as matte black and copper enhance the home’s warmth and beauty, especially when contrasted with sleek white cabinets and countertops.  Builders can create consumers’ dream kitchens by offering appliances in unexpected finishes like the brand new Whirlpool® Fingerprint Resistant Black Stainless Steel Kitchen Suite.

Builders should also consider practical connected products. Consumers desire features, such as smart locks, connected appliances and thermostats they can access remotely that will impact their daily lives and provide real value. Upcoming Whirlpool Corporation innovations such as the Whirlpool® Smart Kitchen Suite offer the best of both worlds, helping consumers make cooking and cleaning more intuitive in unexpected finishes such as fingerprint resistant stainless steel and black stainless steel.

These features can make an enormous impact to buyers, and builders can take advantage of the opportunity Whirlpool Corporation sees in designing appliances to fit into the environment of a home.


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